15 Blogging Statistics You Need To Know In 2022 [INFOGRAPHIC]
- Sofia D.
- Jul 13, 2022
- 8 min read
Updated: Jul 16, 2022
You came to the right place if you want the most current blogging statistics for 2022. It pays to know the latest trends in blogging statistics as a blogger, content marketer, business owner, writer, or author.
Why?
Analyzing data from other bloggers can help you identify your content weaknesses, get insightful ideas, and determine the best way to create a blog.
These blogging statistics can help you improve your content strategy, no matter your industry.
Is blogging too popular? Are bloggers really the secret to driving web traffic?
One thing is certain, regardless of the answer. Bloggers and businesses that are successful invest a lot in blogging.
Let's take a look at these 15 critical blogging statistics to prove or disprove the value of blogging. They'll give you a clear picture of the state of blogging in 2022.
Statistics and data from blogging show that it can hugely impact even the revenue you generate from your eCommerce stores. But knowing that blogging can help you grow your business is not enough.
You must ask yourself these questions: How many bloggers do you know? How long is an average blog post? How often should I blog?
We'll give you specific numbers about blogging statistics to answer your questions.
This will give you all the necessary information you need to create an effective blog content strategy for your side hustle or online business.
Here are fifteen statistics about blogging that you should know in 2022.
Jump to:
1. Most Popular Blogging CMS
WordPress is the content management system of choice for 64.2% of all the websites in the world. (W3 Techs)
2. The Most In-demand Format among Content Marketers
Content marketers are the best to assess the value of blogs.
A recent survey found that blog posts are still the most popular content format for content marketers.
More than nine of ten produced blog posts to assist in achieving their marketing goals (SEMrush).
The next most popular formats, infographics, and emails are used by only 66 and 45 percent of content marketers, respectively.
Blogs are clearly more beneficial than other formats. Businesses that have a blog get 55 percent more website visitors than those who don't.
They also generate 67 percent more leads each month.
Businesses would make a huge mistake if they didn't include a blog strategy as part of their overall marketing strategy.
3. Number Of Posts Each Month on Wordpress
70 million. This is the average monthly number of WordPress posts published by bloggers. (WordPress)
You can learn how to choose the best WordPress theme for your blog in our detailed guide.
4. How Many Blogs Are There?
You need to know how many blog posts are currently being published.
This will give you an idea of your competition. The latest estimates have this number at more than 600,000,000 of the 1.7billion websites (GrowthBadger).
Tumblr is the microblogging platform that hosts most of them with 488.1 millions blogs. This number is increasing.
WordPress is the closest competitor. It sees around 78 million new blog posts every month.
It is estimated that more than two billion blog posts are created each year.
These blogging statistics show the fierce competition. You'll have to do more to ensure your blog content stands out.
This could mean having an attractive blog layout to encourage readers to stay. You must also write on compelling topics.
This will require an in-depth understanding of your market and keeping up with current market trends.
5. Average Reading Time Of Blog Posts
37 seconds. This is the average time that a reader spends on a blog post. (NewsCred)
You're right, we know. Only 37 seconds!
This is a terrible time, especially considering the average blog post length of 1,151 words.
This blogging statistic shouldn't be underestimated.
You can do various things to increase your readers' time spent on your articles while also writing stronger blogs that offer more value.
You can increase the amount of time that people spend reading your blog posts by:
Making sure a post contains as much value as possible. Most blog posts are not for entertainment. They are read to solve problems.
Create skimmable content. Also, make your text easy to understand by breaking it up into smaller chunks.
To keep readers interested (and appeal to more learning styles), you can combine written content with images, embedded video, audio, and other text forms.
6. Average Length of Blog Posts
If you are new to blogging, the first question that will undoubtedly pop into your mind is "How long should a blog post be?"
There is no right or wrong answer. There are many factors that influence the length of a blog article.
These factors include the topic, depth, keywords, and format.
Here's a benchmark. Experts recommend that blog posts should contain between 1,500-2,000 words (Databox). This is a key blogging statistic that can help you plan how long your content piece should be.
During the past 7 years, the average length of blog posts has increased from 800 words to more than 1,200 words.
In a way a rule of thumb is that the more detailed a blog article, the better it is.
It's due to that it gives the writer more detail and ranks for many related keywords, rather than just one or two.
This means that longer blog posts have better SEO and produce better results in the end.
7. Average Time It Takes to Write a Blog Article
Naturally, the time it takes to create a blog post will increase with increasing word length.
According to the latest statistics, it took almost four hours on average to create a blog post in 2022 (Orbit Media).
This is almost half an hour more than 2018 and two minutes longer than in 2019.
It's also almost 1.5 hours longer than the time it took content writers to create a blog post back in 2014.
It's related to the recent increases in the word count.
It seems that extra effort is paying off. The positive effects of blog posts that are written by writers who devote more time to them than those who spend less.
Nearly a third (31%) of bloggers who take over six hours to create a blog post report better results than the 22 percent who take between one and two hours.
8. Blog Post Distribution by Bloggers
Distribution is just as important as creating blog content.
You will unlikely get organic web traffic by simply hitting the "publish" button.
This is where social media comes in. Almost all bloggers today promote their blog content through social media sites, while two-thirds of them use email marketing (Statista).
A social media distribution strategy is essential, regardless of whether you use Facebook, Twitter, TikTok, or any other channel.
This is especially important when you consider the reach your content can get as there are 3,5 billion social network users worldwide.
You have so many social media tools available, like CoSchedule (overall scheduling), Hypefury & Typefully (especially great with Twitter & LinkedIn), it's hard to resist.
9. Image Use In Blog Posts
Blog posts with images every 75-100 words are shared 200% (2 times) more than those without. (HubSpot)
Images are a truly important part of creating your blog posts and overall content startegy.
We use Canva to create images you see in our blog. If you're not yet familiar with it, you should definitely try it.
10. Blog Article Posting Frequency
You are now convinced to start a blog by the above-mentioned statistics.
The question is, "How often should I post a blog article?"
There is no single correct answer. But let us give you a little background on this.
Companies publishing at least 16 blog posts per month receive 3.5 times more visitors than those who publish less than four (HubSpot).
This isn't a case where "the more, the better".
It will all depend on your marketing goals, priorities, and resources.
If your blog aims to increase organic traffic, then publishing more often would be a good idea.
If your main goal is to increase the brand awareness, you can adjust the frequency of your blog posts. The key would be to publish helpful content.
11. Blogging Role in The Buying Process of Consumers
Blogs play a huge role in consumers' purchasing decisions.
Its effects are most evident in the beginning stages of the purchase process, with 6 out of 10 buyers reporting that they saw the value of blog articles at the start of their journey (Demand Gen).
One-third of respondents see value in content for the middle stages of the funnel. At the same time, only six percent say they saw value in the latter stages.
You may be open to using your blog to reach consumers at the awareness stage of the purchase funnel.
However, it is best to keep it informative and educational.
96% of buyers believe that it is possible to improve the quality of content by removing any sales messages.
Two-thirds also stated that they would like to see more industry leaders' data and insights.
12. How Many People Read Blog Posts?
A staggering 77% of Internet users read blog posts regularly (Impact).
This only shows the importance of actually being able to drive traffic to your blog, as we can clearly see there's an audience for it.
If you're still in the very beginning of creating your blog, be sure to firstly learn about how to select a niche for your blog, as that will dramatically increase your changes of attracting the right readers.
13. Amount Of New Blog Posts By Bloggers
44% of bloggers reported publishing new blog content between 3 and 6 times per month. (Orbit Media)
Even if you're just starting out, it would be a good practice to at least stay consistent and publish at least one per week, you could do this by setting blogging goals for yourself. That way, you'd fall just in the middle of that 44% of people.
14. Blogging and Inbound Marketing
Inbound marketing is a common strategy businesses use to attract customers to their sites without the need for advertising or hard selling.
This is accomplished by attracting them with valuable content that will help them get to know your brand.
One such method is blogging, which has been proven to be especially important for marketers.
More than half (55%) of marketers consider blog content creation to be their top priority for inbound marketing (HubSpot).
So much so, that 70% of them invest heavily in content marketing.
This is because inbound content marketing brings in three times the number of leads than paid advertising.
15. Content Marketing Cost vs. Traditional Marketing
Content marketing is 62% less expensive than traditional marketing (Demand Metric).
This only shows the importance of content marketing and the necessity of creating valuable articles and other types of content for your audience.
Below is an infographic with all the essential statistics about blogging.
Infographic On The Blogging Statistics
Summary: The Top 2022 Blogging Statistics That You Must Know
64.2% of all the websites on the Internet are powered by WordPress.
92% of content marketers use blog posts as part of their overall marketing strategies.
The average monthly number of WordPress posts published by bloggers is ~70 million.
Out of the estimated 1.7 billion websites, there are more than 600,000,000 blogs.
37 seconds. This is the average time that a reader spends on a blog post.
Experts recommend that blog posts should be between 1,500 and 2,000 words.
Bloggers take on average 3 hours and 55 minutes to create a blog post.
Social media is used by ~97% of marketers to promote blog posts.
Blog posts that feature an images every 75-100 words are shared 200% (2 times) more than those without.
Companies that publish 16 posts or more per month get 3.5 times as much traffic than those publishing fewer posts.
60% of consumers believe blog posts can be helpful in the initial stages of the purchasing process.
A staggering 77% of Internet users read blog posts regularly.
44% of bloggers reported publishing new blog content between 3 and 6 times per month.
Over half of content marketers believe blog content is their number one inbound marketing priority.
Content marketing is 62% less expensive than traditional marketing.
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