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How to promote your blog and attract readers? [2022]

Updated: Jul 15, 2022


Brand24 review - social listening made easy

You have launched your blog. It's now time to learn how you can drive traffic to your blog.


It's not enough to have any visitors. You must ensure that your blog attracts the right people from the beginning. These are our top blog traffic strategies.


If you missed the previous steps on how to start a blog, you can find them below.

These are some of the best ways you can share your blog posts with new readers.

Jump to:


Promote your blog with Social media

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Social media is the best place to start if you are looking for readers.

Right now some of the most popular social media networks are Facebook, Twitter, Youtube and Instagram. Whatever platform suits your audience and niche best, is the right one.

Promoting blog posts across every social media platform is not a good idea as you might spend a lot of time without getting real results.



Find the social media channels that offer the highest return


Each social network appeals to a specific niche and type of reader. This is a broad statement. However, the following are some of the best social media platforms:

  • Facebook: Videos, curated content

  • Instagram: High-resolution photos, quotes, and stories

  • Twitter: News and blog posts.

  • YouTube: Videos content (second largest search engine in the globe)

  • LinkedIn: Career news and professional content

  • Pinterest: infographics, step-by-step photo guides, visual content

  • Reddit - Comments on topics within your niche

YouTube ranks second in search engines worldwide (behind Google).

It is, therefore, one of the most powerful content discovery networks for growing your audience and promoting your blog.

Before you start thinking about how you will publish videos on YouTube, also consider that it will take additional time to create videos.

This strategy will help you get subscribers and drive viewers to your blog but requires extra time and effort for video creation.

Many viewers click through to learn more about the topics people cover in videos. This brings them to your blog, where they can be further educated and encouraged to subscribe (or become customers).

You'll need experimentation to find which networks work best for you. If you already have a following in any of those, begin from there.


Another great way to increase your social presence is Twitter, as it's relatively easier to post short-form content instead of making videos and writing blog posts all the time.


If you're not actively posting there, this could be done quickly nowadays with a help of various writing tools such as Hypefurry, Typefully, Typeshare, and more.

3 tools that will help you manage your social media promotions

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  • CoSchedule With it, you can organize all of your marketing in one place. You can also connect different social media profiles and schedule posts in advance. It's better for beginners, and you can start for free. The work management software designed for marketers gets more done in less time.

  • Buffer Is one of the more efficient ways to schedule social media posts for Facebook, Instagram, Twitter, and more. You can also quickly add interesting posts to your social promotion queue using their browser plug-in.

  • Hootsuite For something more in-depth, Hootsuite, is a powerful social scheduling, monitoring, and sharing platform. Although it's not the best option for beginners, it is worth looking into once you have started to really grow as it's pretty expensive.


Guest blogging on relevant blogs and websites like Medium, Quora, Linkedin

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The best thing about starting a blog?

You're joining a group of bloggers who love to help one another out. The #1 way to connect with established audiences is by guest blogging on relevant websites.


How to republish content on other blogs.


You can repost your content on Medium if a large guest blogging campaign doesn't seem feasible.

To reach a wider audience, you could look for Medium Publications that are popular in your niche.

Quora is also another way to go. This question and answer website allow anyone to respond to users' queries.

You can search for topics relevant to your niche, then answer questions you have already answered on your blog.

Finally, LinkedIn is a great place to share more business-oriented blog posts. This audience spends a lot of time there.

This is important because you need to find out where your audience is, and be there.


Forums and message boards for bloggers

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Sometimes, simply throwing your ideas out there in the social media void doesn't work.

If you're looking for the best online communities and forums, you can get a much better return on your investment.

You can browse relevant Facebook groups to find out if there are vibrant communities that might be a good place to start.

If you don't find any Facebook Groups with a reasonable number of members (5,000+), there are still other options.

You can find more general groups on Facebook, Reddit, LinkedIn, and Reddit that are related to your niche.

These groups are great for bloggers who want to write about business and entrepreneurship.


Facebook Groups (Entrepreneurial):

LinkedIn Groups (Entrepreneurial):

Reddit Sub Channels:

Forums and message boards don't serve as a place to post links to your blog posts. Before you can ask for anything, you must provide value. Start by building relationships with others and engaging them.


To grow your blog audience, use an email newsletter

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The best form of blog promotion is not to other audiences but to your own audience (over time).

An email newsletter can be a powerful way to keep your existing readers interested in your work.

It is something you should start immediately.

It is pretty easy to build your email list. You can place a signup page in your posts or on the key pages of your website.

To manage our 14,000+ subscribers, we use ActiveCampaign. However, if you're just starting and looking for a more cost-efficient email marketing solution - Mailerlite might be a better fit as you can begin with a free plan.


Are you unsure which email marketing tool is best for your blog?


Our community receives updates when we publish a blog post, share a resource, or release something valuable.

This ensures that thousands of people quickly see our content.

Email marketing is the most important driver of growth for our blog, and we recommend it above all other blog marketing strategies.


Other ways to promote your blog, and increase traffic

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Here are some other methods we have used to quickly grow our blog audience, including promotion via social media through guest posts and in forums.

  • Interview people from your niche. Nothing is better than learning from the most prominent people in your field. Interviewing them helps you to build relationships, and other people who read your blog will want to hear about them. These interviews can be used for blog posts, or you could start a podcast etc.

  • Get to know other bloggers and mention their blogs. One of the best ways is to actually link to their content within your blog. This can be as simple as linking to relevant blog posts, and then emailing to the blogger to say "Hey! In my latest article, I mentioned you. If you feel it is worthy of sharing it with your audience, I would be delighted. If not, I'm happy to mention your great work." This can lead to tangible results quickly.

  • Share your ideas with others. It may seem not easy, but it can help you build momentum. You might only have a few friends who are reading your blog at the beginning. But, you should reply to all comments in your blog and comment on other people's blogs as well.

  • Learn from top bloggers. If you're not ready to network with other bloggers in your area, try to learn from them. Learn from others who excel at their work and how you can apply it to your work.

Sometimes we are limited only by our own actions. Although it will take some creativity and willingness to try new things, it is well worth the effort.


Most guides on how to start a blog stop at this point.

We will now provide you with the tools (and strategy) necessary to build a real business around it.

Let's discuss how you can eventually make money with your blog.

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​💡 This article is part of a series on how to start a blog.


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