Brand24 Review (2022) – Social listening made easy?
- Olivia J.
- Jun 13, 2022
- 5 min read
Updated: Jun 28, 2022
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Overall rating - 4.6/5 |
Usability - 5/5 |
Pricing - 4/5 |
Pros & Cons - 4.5/5 |
Features & Reporting - 5/5 |
Support - 4.5/5 |
Brand24 Summary
Brand24 is a simple but reliable social media monitoring tool.
It is used by thousands of companies, regardless of size, to analyze and identify online conversations about brands, products, or competitors.
Brand24 allows its users to keep up to date on the latest online conversations about their business, gain customer insight, engage communities, identify leads, improve customer service, reach influencers, and monitor their competitors.
It is a reliable and affordable media monitoring tool that can help you monitor online reputation, assess marketing campaigns, track competitors, get customer feedback, and do social selling.
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Pricing and plans
Brand24 has four pricing levels, but you can start a 14-day free trial with no hidden fees and a credit cart required. If we're looking at Yearly prices, the first available plan is - Brand24 Individual, which costs $49 per month, and is a more personal offering for social media analytics. It allows for one user and monitors only three keywords and updates every 12 hours.
Brand24 Team, which I reviewed, is $99 per month and allows unlimited users and 7 keywords. Data archives go back one year and analytics updates every hour. Additional analytics capabilities are available on top of the base plan's data, sentiment analysis, social media reach, group functionality, and "opinion leaders," Brand24's term to describe influencers.
The Brand24 Pro is $149 per month and offers 12 keywords. It also gives real-time updates instead of hourly, provides data archives going back a year, adds PDF reports to Excel exporting and infographic generation, and gives access to a dedicated consultant. Also, it includes 25k mentions/mo.
The Brand24 Enterprise is $249 per month and offers 25 keywords and 100k mentions/mo. It's best for large businesses and includes the most powerful features and advanced reporting.
Brand24 Pros & Cons
Brand24 was founded to make Social Listening easy for businesses.
It's effortless to use, thanks to the intuitive dashboard.
Its ability provides a quick snapshot that gives you a quick overview of all the activities on your social media profiles and competition tracking.
Pros
✅ Strong listening, mention, influencer analytics, and other features.
You can measure your marketing and PR efforts.
Get intelligent analytics to make data-driven decisions that will improve your PR/marketing strategy.
All your social media activity can be tracked in one place. Save time with weekly and daily reports. Export the data in Excel and PDF.
Increase customer satisfaction by engaging with them. Improve communication, and find out what customers like and dislike about your business.
Protect your online reputation by following positive comments from brand ambassadors. Respond to unhappy customers before you lose it.
✅ Affordable pricing tiers with no exclusions for SMBs
Brand24 offers four pricing options for its services. You can get a free 14-day trial so that you can test it out. Brand24 is affordable for everyone. They provide the highest quality data and goods at an affordable cost.
✅ Great user interface
Brand24's dashboard is robust and easy to use. You can easily navigate through all elements and use all of the features.
The dashboard displays a list of all of your projects. The right-hand sidebar of the toolbar has a list of all the projects you are working on. Click on the "Projects" link to view them.
✅ Improved reporting
Brand24 has recently upgraded its PDF reporting capabilities. This includes a new design of the report generator and improved report customization options.
They now have access to new data types, including sentiment analysis and volume of interactions and mentions.
The report customization options will allow you to add a personal touch to your social media marketing analysis. It also provides additional flexibility such as filters, quotes, accent colors, and even logos.
Cons
－When quotas are exceeded, costs can add up.
Keywords can be any phrase or word you want to track on the Web.
You can use a single word, such as Nike, or a term like Just do it. Brand24 offers a higher subscription plan if you have more keywords to track.
As with the Individual plan you can track only 3 keywords and have up to 2000 mentions per month, you'd need to upgrade if your volumes are higher than that.
－Limited sources for entry level plans
If you start with an Individual plan - you won't be able to collect all the mentions on such platforms as YouTube, Medium, Quora and TikTok.
It gets better if you opt-in for the Team plan, but if you want to see all the mentions from every source - you'd need to at least have the Pro plan.
Interface, Key Features and usage
Brand24's interface can be broken down into five major analytics categories: Comparison, Mentions, Analysis Sources, Quotes and Sources.
You will also find a Help menu that includes a video walkthrough, customer success stories and webinars. FAQs are also available.
Brand24 is a proactive tool. This means that its social data can be accessed as far back as one month prior to the project's creation. However, the company cannot guarantee the accuracy of the data collected before the project was created.
Mentions dashboard provides a simple visualization of mention totals, broken down by date, week, month or custom range.
The Mentions dashboard plots mentions against estimated social media reach in a line graph. Interactive graphs give you pop-up boxes that show mention and reach numbers for specific days.
Since our initial review of the platform, Mention analysis has significantly improved.
Boolean search was introduced. Also, language filters in project configuration, interaction stats (likes, shares and comments), and daily and weekly reports on key social metrics have all been added.
A free tool is also available: custom-branded, automated PDF reports for all plans. All these enhancements have been incorporated into a stream-based layout to monitor mentions.
A new "Engage" button is also available from the mention dashboard for direct interaction with followers and influencers.
It is important to filter the mention graph. By checking and unchecking the same list of social media sources, you can break down mentions to include Facebook, Twitter and Photo, Video, and other relevant information.
Brand24 has separated photo and video mentions into distinct sources to improve its data categorization.
Brand24 allows you to monitor Trending hashtags and provide analytics as well as campaign-specific data.
It also allows you to toggle the mentions graph based on a sliding scale that can be set to either positive, negative, or mixed sentiment.
A simple algorithm registers keywords in posts to determine the sentiment. This can be manually overridden. Another sliding scale is available for the low, medium, and high spam levels.
A sliding scale is available to filter mentions by influencer score, which Brand24 uses to determine the reach of followers. This scale can be used to reduce spam by selecting the most influential.
You can group mentions into subgroups and then send notifications to other users about specific mentions with a subject and comment.
The Analysis tab provides a summary of all data collected in a project.
This tab displays the most prominent social media authors, including their influence, reach, score, and percentage of mentions in any social discussion they are responsible for.
You can also find interactive pie charts that break down positive and neutral sentiment as well as lists of the most influential and active sites.
Brand24 has added a few new features to the platform since our original review.
The developers have added live customer testimonials. These can be added to your website to display real, clickable social media mentions from customers who have praised your products online.
A Summary tab has been added to the platform's dashboard. The Summary tab displays a list of KPIs related to your project, including the most popular mentions and authors.
Support
Customer support is responsive, highly trained, and proactive. You can have your monitoring campaigns and projects customized by them.
Many people say that they have had a positive experience with Brand24's customer support team.
Live chat is available, and response times are really quick!
Conclusion
Brand24 does an excellent job of presenting a wide range of features in a simple and easy-to-learn interface. It can be expensive if you exceed certain quotas, but it is worth considering for small-business to small-business and digital marketers.
Social listening has been gaining more and more importance, along with a massive rise of Social Media in the past decade.
Brand24 will allow you to see all of the information at once, giving you and your team a clear picture of our social campaigns and overall brand health. You can also learn important information about your competitors' performance across various social media platforms.
How can Brand24 help your brand?
1. It can analyze your campaign results with a hashtag. See how far your hashtags have spread on social media.
2. Online mentions can be analyzed to determine the sentiment of your message.
3. Protect your brand's reputation by responding quickly to any negative feedback online.
4. Analyze social media activities. Look at engagement, number of interactions, sentiment, etc.
6. Brand24 provides detailed stats on posts, including comments and likes.
7. Brand24's Analysis tab allows you to find the most popular hashtags. This will allow you to reach a wider audience.
8. Avoid PR crises: Protect your online reputation and respond to unhappy customers.
So remember, that you can start a 14-day free trial and learn how to use Brand24 and actually improve your online presence.
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