HypeAuditor Review (2022) – All-in-one solution for influencer marketing?
- Sofia D.
- Jun 20, 2022
- 6 min read
Updated: Jun 28, 2022
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Overall rating - 4.6/5 |
Usability - 5/5 |
Pricing - 3.5/5 |
Pros & Cons - 4.5/5 |
Features & Reporting - 5/5 |
Support - 5/5 |
HypeAuditor Summary
HypeAuditor provides all the tools a social marketer might need. Manage your influencer partnerships, analyze potential candidates' accounts, integrate your affiliate marketing metrics, and get a comprehensive insight into the impact of your strategy.
The ever-growing AI-powered influencer list has 50+ million profiles from five major social networks and is growing daily.
Campaign management tools can help you launch engaging social influencer campaigns. They include personalized messaging, automated influencer marketing metrics, competitor analysis, and various integrations (Shopify included).
HypeAuditor offers marketers, brands, and agencies a toolkit to implement creative approaches and automate manual tasks. It also provides detailed reports on the influencers, their account metrics, and target audience information.
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Pricing and plans
The basic features of HypeAuditor are available in a free plan. It also includes access to HypeAuditor's data and the "Influencer Discovery," Campaign Management, and "Influencer Outreach" tools.
Recently they have changed their pricing page, so now you can only book the free demo, but we will also cover the most recent prices that were available just before this change.
So before, you got access to various premium features with a "Basic" subscription plan at $399 per month. With this plan, you were able to get:
30 monthly reports of analytic data;
Access to the Influencer Discovery Tool with a database of more than 50 million Instagram, YouTube and TikTok accounts.
Campaign Management tools to help influencers plan, manage and monitor campaigns.
You can quickly communicate with influencers to build solid partnerships and have a great time using the Influencer Outreach tool.
You can create and share branded media plans with your clients for your influencer campaigns.
The Ability to compare the audiences of multiple Instagram influencers and see how much they overlap.
Instagram account comparison: You can compare up to five influential people at once;
For sharing reports with clients and partners, you can create a custom subdomain.
Clients could also purchase Pro Add-Ons to their Basic Plan to gain access to additional reports and features.
The Discovery tool has Pro filters.
More monthly analytical reports.
Campaign Management includes auto-tracking, sentiment analysis, and post fraud analysis.
White-labeled reports can consist of logos and brand names;
Market analysis tools provide access to hot trends, competitor analysis, comparison, and Mention Analytics.
Export of reports in PDF and CSV formats is possible.
Integrations of custom software tools with existing software using API
HypeAuditor Pros & Cons
This tool is the perfect choice if you're looking for a comprehensive tool to help you find and vet influencers and track influencer marketing campaigns.
It also lets you spy on your competitors. HypeAuditor will be the right tool for you as it's easy to use and has additional features that other influencer marketing tools lack.
Pros
✅ A database of more than +50 million social media influencers with all major social media platforms available
Get statistics for every account and channel by analyzing social media influencers. You can use powerful account analytics to determine the quality of their audience. To choose the right influencers for your marketing campaign, you must examine all data, and HypeAuditor makes it simple.
✅ Ability to analyse fake followers to identify the authenticity of an influencer account
You can filter out low-quality accounts to find influencers who have real audiences. HypeAuditor makes it easy to identify authentic, engaged creators and saves you money by using the industry-standard fraud detection system.
✅ Intelligent data and social influencer core metric availability.
In-Depth Instagram Stats are made using Machine Learning Algorithms & Computer Vision. The HypeAuditor Instagram Analytics Reports provide deep insight into the influencers' audiences and helps to detect fake influencers.
Track influencers' Engagement Rates and compare it to other creators. You can dig deeper into important Instagram statistics such as comments activity, likes spreading, and likes/comments ratio.
HypeAuditor is the only Instagram analytics tool, that checks engagement authenticity and detects Engagement pods.
Cons
－Pricing without a demo is unclear
Just recently HypeAuditor changed how they present the pricing. Previously there was a free plan and a paid version for $399, now without contacting the sales or requesting a demo - you can't really know how much will it cost you.
－You need to unlock full reports
As a standard plan, you get only 30 report credits. If you want to further analyze more accounts - you'll need to buy more of them, which can get expensive if you are not a bigger brand or an agency.
Interface, Key Features and Usage
HypeAuditor is a platform that offers a complete set of tools and data to help with influencer marketing campaigns.
Each month, developers add new features to help businesses achieve their goals and provide reports that include the most important metrics.
It allows you to access influencer profiles and dig into your target audience. When building relationships, it can be helpful to compare the engagement rate and Audience Quality Score of different content creators to find the best ones for you.
Influencer Discovery Tool
The Influencer Discovery tool is one of HypeAuditor’s most essential features.
This AI-powered tool analyzes over 35.1 million Instagram influencers and over 6.2 million YouTubers.
It also analyses more than 5.1 million TikTokers. There are more than 800,000 Twitch streamers and more than 10.6 million Twitter influencers.
These databases are constantly updated. You can search for influencers in any niche using 23 filters and unlimited keyword searches.
The Followers growth filter is what makes Influencer Discovery really unique. It finds influencers whose growth rates for the past 7-30 or 180 days have been between 10% to 100%. Although, this feature is available only on Pro or higher plans.
The Media Plans and Campaign Management may transfer the chosen influencers. These tools allow you to plan, manage and track influencer campaigns.
You may notice that each content item in the Influencer Discovery report has a score or assessment. The engagement rate, for example, shows how many people liked and commented on the content of this Influencer.
The data about the Influencer's audience will be available for you to view: location, gender, and interests. You can also see their education level. You'll also be able to see how many followers are "quality", giving you an accurate forecast of the Influencer's reach.
"Audience Reachability" is a unique data point. It displays the number of accounts that have less than 1,500 followers. This is because the more influencers they follow, the less likely it is that the target audience will scroll past sponsored content on the Instagram feed. It can easily get lost in thousands of other posts.
Brand Safety analysis is another important point worth mentioning. This helps you identify influencer accounts suitable for sponsor content placement and ensures your product or service does not appear alongside inappropriate content.
Based on many factors, the analysis will show how safe content is. It is important to evaluate influencer content for sensitive topics and off-limits topics.
This will help you determine if it could cause damage to your brand's image. Nine different flags of negative content are used to assess how secure influencer content is for a brand.
There are 35 different scores and metrics that give users an overview of the person they're dealing with.
The Account Quality Score (AQS) or the Audience Quality Score is the most important metric. The Audience Quality Score (AQS) is a composite metric that measures an influencer's overall quality on a scale from 1 to 100.
It's calculated using several elements: Engagement Rate, the Audience Quality, Follower and Following Growth Patterns, and Engagement Authenticity. Higher AQS indicates a higher quality of the influencer.
You can search for any Instagram or other social platform account that you like and add it to the database if it isn't there already. The tool will then analyze the Influencer's information and add them to HypeAuditor's database.
Campaign Management Tool
The Campaign Management feature allows you to create and monitor influencer campaigns' progress, track their performance and oversee overall execution.
Its Ability to verify sponsored content engagement authenticity is the main benefit of this tool. HypeAuditor provides an assessment of the results and analyzes engagement growth for each piece of sponsored content.
Audience Overlap
Audience Overlap is another feature found in the Market Analysis section. This helps you refine your influencer list for your next marketing campaign.
This report displays the overlap between multiple Instagram or Youtube creators' audiences. This feature allows you to build an ideal influencer list, prevent potential mixed-up target segments, and aim for the highest audience overlap so that you can interact with the same followers via multiple contact points.
You can also see the percentages for unique and repeat followers that your brand is reaching with influencers.
Industry Analysis
The Industry Analysis report offers intelligent market data and insights that will help you understand the influencer marketing ecosystem in a specific country or business niche.
It is easy to select the right industry and then analyze performance metrics to determine other brands' effectiveness of influencer marketing campaigns.
These metrics include the influencer marketing value, engagement rate, key players in the market, and the influencers they collaborate with.
Compare brands and analyze their effectiveness to discover the best-performing businesses for influencer marketing.
Competitor and Market Analysis & Comparison
You can use the Competitor Analysis report to examine different aspects of influencer marketing campaigns by other brands, such as their budget, target audience, and sponsored content.
You can also find out which brand-related content is most successful and which brands have partnered with particular influencers.
Competitor Comparison allows you to compare up to five brands simultaneously.
Let's suppose you are looking for market analysis information or learning how other brands in the industry use influencer marketing.
HypeAuditor's Market Analysis reports can provide valuable insight. This collection of tools will allow you to see the entire influencer marketing landscape.
It will enable you to increase brand awareness, acquire new customers and enter new markets to optimize your ROI.
Influencer Outreach
Supercharge Your Influencer Outreach with Bulk Email. HypeAuditor allows you to build relationships with influencers by sending them personalized messages.
This will enable you to concentrate on your marketing plan and not worry about the paperwork.
Connect with your favorite influencers using the HypeAuditor Influencer Outreach tool to scale your next influencer marketing campaign.
Support
Customer support is easy to reach. Many people say that they have had a good experience with HypeAuditor's customer support team. You can also request a demo or make a sales inquiry.
Live chat is available, and response times are under 10 minutes, so that's very quick!
Conclusion
There are a few other competitors to HypeAuditor, however, most of them do not offer such a powerful and comprehensive full-cycle platform that works with social media influencers across five social media platforms.
HypeAuditor also focuses on the quality of an influencer's target audience. HypeAuditor has more answers than anyone else. It is intuitive and you can quickly learn how to create and manage campaigns.
You can also start collaborating with social influencers who have an authentic audience.
HypeAuditor's functionality is constantly improving. The tools adds new features, improves functionality, and changes layout design which improves overall UX & UI.
This is a relatively new tool so you can expect it to become more robust over time. HypeAuditor was initially designed to assess audience quality.
It now offers many more features, allowing influencer marketers to perform their jobs confidently and expertly.
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