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How to pick a niche for your blog? [2022]

Updated: Jul 11, 2022


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What's a Blog Niche?


You choose a niche to focus your blog content on. A blog niche is a topic area that you have chosen to focus your blog content around.

This is a crucial question to ask as you are very early in the process of creating your blog.

It could be the deciding factor determining your blog's success or failure.

Some bloggers just write whatever comes to mind, but that's not the best blogging strategy.

This is especially important if your blog wants to generate income and be more than an online journal with a few readers.

You need to choose a blog niche - a topic that is clear and relevant to what you want to share with your potential readers.

​If you haven't read our article on How to choose a name for your blog?

We suggest you start from there.


Jump to:

60+ Blog Niche Ideas With Proven Demand and Profitability in 2022

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It can be challenging to choose a niche for your blog. Our readers often ask us for advice about which niche to choose based on their skills, interests, and experience.

Here are some tried-and-true blog niche ideas to spark your imagination.

These 60+ blog niche ideas have been proven to be in demand.

  • Personal finance: responsibly using credit cards.

  • Investing in the stock market and how to navigate it, frugal living, minimalism.

  • Marketing tips for small businesses, tax tips, and digital advertising. Sales coaching.

  • Healthy eating, nutrition, overall health and well-being, spirituality, meditation, and yoga.

  • Recipes and tutorials for meal preparation, as well as information about local restaurants (general food blogging).

  • Running, hiking, trekking, camping, mountaineering, rock climbing, biking, skating.

  • Traveling, backpacking, luxury hotel tours, solo traveling, sightseeing Europe (travel blogging).

  • Training for events, fitness, weightlifting, endurance, and training.

  • Outdoor photography, portrait photography, and wedding photography.

  • Basketball, football, baseball, soccer, golfing, tennis, volleyball, and hockey.

  • Advice for mothers and fathers on parenting, raising children abroad, and solo parenting.

  • Discussions about popular TV shows (like Game of Thrones) and action movie critiques.

  • Self-improvement, book reviews and productivity, career advice, and interview tips.

  • Relationships, advice for marriage, psychology, science, and astronomy, as well as other topics.


Remember that it is a good starting point to determine whether a topic you are curious about could be regarded as a smart niche to blog about.

This is because other people may share your interest. You have the potential to create a blog niche that is great if there are a lot of people who are interested in a particular topic.

We'll be covering how to validate and research your niche blog to ensure you're on the right track.



Your Blog Niche Size: Should it be Narrow or Broad?

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You want to choose a niche that you will be able to write about for many years.

This means that a narrow niche like "Batman's iPhone Cases" is unlikely to work in the long term.

While it might seem great initially, as you won't be competing with many sellers, you will struggle to find design inspiration and customers.

You may also get bored creating the same designs for months or years.

"iPhone cases related to television and movies" is an excellent example of a topic on that you could expand your blog niche.

You can still include Batman cases in this niche, but you also have the freedom to explore other related titles.



It's possible to get too wide with a niche blog.


Recent blogging statistics show that there are 31.7 million bloggers in the USA as we move into 2022.

This makes it more important to choose a niche for your blog.

If your blog is about a large topic such as "health" or business, it will be challenging to build a targeted audience and find your own readers.

Instead, you need to narrow your focus to something more specific.

For example, instead of "health", you could choose a niche such as "living with diabetes" and "losing weight with keto." You can also tailor your blog to a specific niche, which ultimately helps you to brand yourself to readers.

Instead of "business" being a broad topic, focus your blog on "starting your side business" or " making money online".

This will allow you to have clearer guardrails to ensure your content is consistent with what your audience expects.

Now you should have a better idea of how to choose a niche for a blog without putting too much or too little thought into it.

Let's start brainstorming some niche ideas.



How to Brainstorm Niche Ideas for a Blog (with Proven Demand)

There are those bloggers who know exactly what they want to write about. They want to create a blog that is based on a passion or that ties in with a business venture.

Others bloggers are still learning, and that's okay!

They are still learning the basics of a blog. All they know is that they want to blog.

These are some great ideas to help you brainstorm niche ideas for your blog.

Make a list of all the things you are interested in.

What are you passionate about?


To get started, you can write down everything you are most interested in. Do that for everything that you believe would make a good niche for a blog.

At this point, we're only starting to think about all the possibilities.

It's okay if your niche ideas feel broad and some others are more specific.

At this stage, no ideas are necessarily wrong.

This is how your list could look:

  • Stranger Things

  • Small businesses

  • Baseball

  • Camping

  • Traveling, especially in Asia

  • Steven Spielberg movies

Upon reviewing your list, you'll likely come across some ideas that will make a better blog niche than others. There might be a niche that you are interested in writing about.

If so, add a star to the top of that blog post to keep coming back to it.

Remember, blogging about topics you are passionate about will result in faster writing and a more enjoyable experience for you and your readers.


1. Consider the blogs, magazines, and books you read

What blogs are you most interested in reading yourself? What non-fiction books that you have recently read? What magazines do you read?

You might have many different interests or find that your reading is confined to one area (i.e. "personal growth" that can help you to focus your brainstorming on a specific niche.

Take down the headlines for all the websites, magazines, and books you have read. Then see if any ideas are given to you about your niche.


2. You can list your past jobs, hobbies, and experiences

What were your most memorable jobs? These jobs can be written down, even if they seem routine.

What about your hobbies? Maybe you enjoy miniature wargaming or gardening. You even might be an amateur musician or a member of several sports teams. These are all things you should write down.

Although you may not be interested in writing blog posts about the actual job you hold, there might be elements of your work or hobbies you want to blog about. Or a common thread that links many aspects of your life.

Perhaps you are a designer at an advertising agency or a musician who enjoys sketching and painting. It this case, it might make sense to focus your blog on creativity.


3. Make a list of the most significant things you've accomplished

Many blogs are successful in teaching people how to do something.

Digital Photography School teaches people how to take better photos... and Mr. Money Mustache teaches people how to save money to retire early.

What are your most significant achievements? Perhaps you've:

  • Lost weight and kept it off

  • Got out of debt

  • Ran a marathon

  • Etc.

These are all achievements that others would love to achieve, and you could blog about them.


4. Check out this list of popular topics

Here's a list of blog niche ideas that won't go out of fashion anytime soon if you are still looking for them.

  • Health & Wellness: This covers a wide range of topics, including weight loss, mental and alternative therapies.

  • Personal Finance: Including issues such as debt, increasing income, reducing costs, and investing.

  • Parenting: Includes parenting at all stages: babies, toddlers, and school children, teens, adults, and other parenting methods.

  • Self-improvement: This could be aimed at different age groups (e.g. Students, professionals in mid-life, retirees, and others who are interested in different styles or philosophies.

  • Building websites This could include your technical skills in writing about a topic such as how to create a website and more.

Although it is not a very good idea to choose a niche for your blog based on market demand, there may be something that you will find interesting enough to start blogging about.

You can also learn more about the niche as you go.



9 Key Questions To Answer When Choosing a Blog Niche


Now you should have a basic idea of a niche for your blog. Or perhaps you have a few ideas that you are considering for niches.

How do you determine if your niche will be a profitable blog that can attract readers?

These questions will surely help you evaluate your blog's potential niche.

If any of these are negative, it's time for you to go back to the drawing board to find a new blog niche.



Question 1. Is this blog niche interesting enough for you?

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It is truly tempting to pick a niche blog idea that you believe will be profitable like "credit cards", "weight loss" or "personal finance".

These are just a few of the many cases you see in ads.

This approach might not be ideal because you will face stiff competition, and your interest in the subject will decrease over time.

You may include a business plan for hiring authors to write for your blog.

However, you will need to grow your blog or invest large amounts of cash until it becomes profitable.

Do not choose a niche because you believe it will make you money.

You should choose a niche that interests you. The one you'd love to write about day after day for many years to come.

Even though you might think that your personal interest level is unimportant compared to other factors, it's vital that it's the first thing on this list.

We could not be more serious about how important it is to only blog about topics that you are passionate about.

If you don't really feel passionate about a niche, then it's probably not worth blogging about it. You would not be able to sustain it for a longer period of time, through all the ups and downs over the years.



Question 2. How much do you know about this blog niche?

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Writing blog posts that are helpful to readers is essential if you want to create a successful blog.

It's not worth spending hours researching each line of your blog posts.

And if you have researched what it costs to blog, you won't need to hire an expert writer to assist you in all your writing efforts.


It is essential to have a good knowledge of the topic. You should have enough knowledge to engage in conversation about the subject.

Your blog readers will expect you to have some experience, preferably expertise in your niche.

Would you trust someone to teach you how to cook or SEO strategies from someone who has never been ranked higher than page 10 on Google?

You don't need to have any formal qualifications for most niches.

Your "weight loss on budget" advice will be welcomed by readers as long as it is based on your personal experience.

Many people don't expect you will be a certified personal trainer, health professional or financial expert.


Some blog niches will require that readers have some professional or educational qualifications.

If you are creating a blog about legal matters, or for example, tax advice, readers expect you to have been trained as an accountant or lawyer.

At least include heavily sourced advice and quotes from experts in your recommendations.


Question 3. Is this a niche that has a paying audience?

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You've identified a niche that interests you the most and have a lot of knowledge about it. Take, for example, an obscure cartoon you loved as a child.

It's crucial to ask yourself a critical question before starting a fan site dedicated to the cartoon.

Suppose you want a blog niche that works (assuming you intend to make money). In that case, you must first have an audience for it and some certainty that they will spend money on products or other services in that niche.

Ask yourself these questions to determine if there is a paying audience for the blog niche you are interested in.

  • Is there a magazine or book that covers this topic? Be sane here. Suppose an eBook is self-published and has zero visibility on Amazon or reviews. In that case, it doesn't necessarily mean that there is a large-paying audience. This is how you will evaluate whether others are making money in this area.

  • Do you know of any products or services that are aimed at this audience? Suppose you're looking into the niche blog "new parents with twins". This is based on your personal experience. Products aimed at twin parents are available, but there are a lot of other products that could be useful for any parent. Many products can be a sign of a paying audience and a source of advertising revenue. Bonus points for a highly reviewed product or service within your niche.

  • Are there companies that advertise products related to your keywords? You can also type in related phrases like "organic garden tools" or "organic pesticides" into Google. You might have a complex topic to monetize if you don't see ads for your keywords. Pro tip: Create Google Alerts to track the relevant keywords in your niche.


Question 4. What number of people are searching for your blog niche?

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You can learn keyword research if you haven't yet.

What are people searching for to find the content or products you want to create? Blogging tools such as keyword planners, i.e. twinword ideas, are very useful.

Knowing how popular keywords are is vital once you have them in mind.


Twinwords Ideas allows you to check the monthly search volume of keywords you will be blogging about and provides suggestions for popular terms in your niche.

Target your country and any other relevant countries.

Suppose you are in Australia and plan to sell digital products to a global audience. In that case, you'd want to target the US and the UK to see how many searches you get from English-speaking countries.

A good keyword research tool will also recommend tons of related keywords you can examine.

You might consider shifting your blog posts to include those higher priority keywords if they get more searches than you thought.


How many monthly searches are necessary to create a niche blog?


You won't be able to make a considerable amount of profit if your keywords are only searched by 100 people each month.

You're most certainly on the right path if you combine your top 10-20 keywords to get 100,000-1,000,000 monthly searches.



Question 5. Will this niche likely be around for many years to come?

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Although there are blogs which are successful despite focusing on temporary trends, making a blog popular takes time and effort.


Don't worry if you have to start over again after six months. Choose a niche that will be popular for many years.

You will unlikely find it worthwhile to build a blog around something short-lived, such as the 2024 Olympics.

Furthermore, it's also not a good idea to build a blog about something that may disappear soon.

This is often true with social networks and company initiatives. Take Google Authorship as an example.

You should make sure that your blog niche is sustainable or that you can pivot to adapt to changes in the niche.

If a niche blog has been around for a while, it is a good indicator that it will continue to be popular.

It's best to avoid anything that has only been on the scene for the past year.

Creating content for a topic is possible if a new trend can quickly expand into the larger niche you are interested in.



Question 6. Is there a reasonable amount of competition in your blog niche?

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It might seem that there shouldn't be too many competitors in a niche, but the contrary is true.

If there is no competition, or if there seems to be a surprising lack of or amateur competition, it could mean that your niche will not work well for a blog.


Bloggers are not your only competition. They can also be your colleagues.

You will need to be able to guest post on larger blogs. Additionally, you may want to host webinars to invite more prominent figures in your niche to work together on growing your combined audience.

It's essential to differentiate your blog from the rest, even if there is lots of competition. This can be achieved by finding a niche or audience that's not as broad.



Question 7. Look at Google Trends. Is this topic trending upwards?

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Google Trends provides a quick way to see if there is any public interest in a topic. This trend graph shows the popularity of the "Keto Diet".

You can simply type your keyword to see if it is becoming more popular or less over time.

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Avoid a topic that is becoming less popular unless there are good reasons to believe it will re-elicit people's attention.

It's okay if interest in a niche remains static. But, the ideal situation is one that's trending upwards on Google Trends.

This site also allows you to compare search terms. If you are deciding between two niches of blogs, it may be helpful to consider their relative popularity.

If you notice that the graph is flat over the last year, try looking at the five previous years (select dates from the dropdown menu). You might be surprised to see how it has been declining in popularity.



Question 8. Would you like to be a part of this blog niche?

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Although it is possible to blog under a pseudonym, choosing a niche blog you don't want others to associate with is not a good idea.

It could be that the blog niche is embarrassing (let's face the facts, not many people want to be called "bed-wetting blogger"), or because it doesn't fit with another brand, you have already established. You don't want your audience to be upset.

You might not want to be labeled in one way. It could be that you don't want to be labeled as a "mommy blogger".

Although you don't have to tell everyone about your blog, sharing it with family, friends, and other people you already know online is a good idea.


This can help increase traffic during the initial stages.

Consider carefully whether you feel comfortable sharing your name with a niche blog.



Question 9. Can you have evergreen content in your niche?

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There are two main categories of blog content: "evergreen" and "news".

Evergreen content is still relevant for many years but will need to be periodically updated.

While news content may be interesting for a brief time, it quickly becomes boring as new events occur.

Many blogs only publish news, but it is possible to grow your website by publishing evergreen content.


Rather than constantly publishing new content to draw readers to your blog, you can use your evergreen content to bring people to it.

You need to think about how you can deliver the content that your niche needs.

Many news blogs employ a team of writers to keep up-to-date with the latest developments.


Conclusion: How to choose a niche for your blog


Every blogger needs to choose a blog niche.

It's important not to pick a niche randomly (or only because you think it will make you a lot of money).

Although you need to have a profitable niche blog idea to build a business and drive traffic to your website, but it's more important to stick to a topic that you genuinely are interested in and care about.

This is your 3-step checklist for blog niches. Use it to get started. You must:

  • Think of many blog niches before you become too attached to any one of them. You might have an even better idea.

  • Review the list of niches and test to ensure your chosen niche is suitable for making money with your blog.

  • Before you invest in this blog niche, validate it. Write guest posts, create a Facebook page, and publish a few articles to test your readers' reactions. Do not make one of the most common blogging mistakes by investing too much money into your website before it's proven to be viable.

This will ensure that your blog is a success from the beginning.

This will allow you to avoid spending a lot of time, energy, and money on a niche blog that isn't going to work.

You'll also learn much about readers' interests and what's important for them while doing this regularly.


This article is part of a series on how to start a blog.


The next chapter is about how to get your blog online.

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