MailerLite Review (2022) – Simple, Yet Effective
- Lucas H.
- May 7, 2022
- 3 min read
Updated: Jun 28, 2022
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Overal rating - 4.5/5 |
Usability - 5/5 |
Pricing - 5/5 |
Reporting - 4/5 |
Support - 5/5 |
Newsletter Creation - 4.5/5 |
Subscriber Management - 5/5 |
Technical Factors - 4/5 |
MailerLite Summary
This MailerLite review will show you why this tool is a simple and effective e-mail marketing solution, and why this is what most of us are looking for. When it comes to using a reliable tool, the quality and efficiency it offers will be second to none.
One of the things you can count on is excellent customer service and affordable price. Besides, it has attractive and unique template designs and a friendly editor, which will speed up your newsletter creation. It is one of the most straightforward platforms to use.
Jump to:
MailerLite Is The Right Tool For You If:
You are a one man team. If you are a freelancer, blogger, or just a beginner with email marketing and your budget is modest, MailerLite is a perfect choice because you can start for free and get more than just a feature to send newsletters. Another advantage is a simplistic interface, intuitive navigation, and a user-friendly email editor. It is also the right choice for many bloggers because it has RSS campaigns and integration with WordPress.
You run a small business. You can use a lot of additional benefits for affordable pricing. You can use great landing pages and pop-ups to get leads. If your subscriber base is getting bigger and you have more clients to manage, MailerLite also offers automation workflows, which you can use to segment them and bring more tailored campaigns to the right people.
MailerLite Is Not The Best Choice If:
You are looking for more thorough reporting. The reports for MailerLite are the very standard ones. You can see (opens, clicks, link activity (click-mapping), etc. The area in which the reporting lacs is e-commerce because it is limited to WooCommerce and Shopify.
You require for more advanced automations. While MailerLite allows you to create various workflows based on opens, link clicks, group memberships, segments, etc. But it doesn’t offer advanced automation capabilities, more conditions based on other logic factors.
Screenshots Of MailerLite
MailerLite Pricing
The pricing of MailerLite is actually on the upper (better) part of the table if we’re comparing them to other providers as not a lot of them offer a completely free plan, lets you have up to 1000 subscribers, and send a maximum of 12000 emails/month.
The further pricing for more subscribers is fair and on the more affordable part. After you switch to a paid plan, you will get access to all the premium features, including many beautiful templates, all campaign types, live chat support 24/7, and will be able to remove the MailerLite logo at the bottom of your newsletters.
Pros
✅ Easy Interface
MailerLite has a very user-friendly interface and you will get all important information in their simple dashboard. Important sections are easy to access, so it is notably useful for beginners.
✅ Affordable prices
MailerLite is one of the most affordable e-mail providers. You can start completely free. Furthermore, prices for bigger lists are also fair.
✅ Great for beginners
If you are new to e-mail marketing or just need a simple and easy to understand tool to contact your subscriber base – it is the perfect choice that offers even more features, like automations, landing pages, pop-ups, etc
✅ Customer Support
Customer service is great with MailerLite. You can contact them via e-mail and live chat. We prefer the chat because it is very fast and support is really friendly and will help you with any questions or problems you might have.
Cons
－Reporting
MailerLite has basic reporting, but it lacs e-commerce stats, as not a lot of integrations are available, and if you need more insights, you might want to think about other platforms.
－Automation
You can create various workflows based on different triggers, but the available logic is pretty basic, more advanced conditions, pathways are not available, and the user interface is too simplistic, in our opinion. If you are looking for more advanced workflows, you can choose this provider.
Complete Rating Details
We did this MailerLite review by looking at the twenty most essential metrics. We picked them because they are the most important criteria to help you see if this tool will meet your needs.
Criteria | Rating | Comments |
|---|---|---|
Usability | 5/5 | MailerLite has a very user-friendly dashboard. Important sections are easy to access, so it is notably useful for beginners. |
Pricing | 5/5 | MailerLite is one of the most affordable e-mail providers. You can start completely free, but not all premium features will be available. Either way, the pricing starts at only $10 and you will get 24/7 support, free templates, all campaign types etc. |
Reporting | 4/5 | MailerLite has all the basics of reporting. You can see (opens, clicks, breakdown by device, link activity (click-mapping), etc. The reporting lacs in e-commerce because it is limited to WooCommerce and Shopify. The simplicity of reporting can be a huge advantage or a con if you need more insights, but it will be enough for most of the users. |
Customer Service | 5/5 | Customer service is excellent with MailerLite. Using e-mail and chat is very fast, support is really friendly, and will help you with any questions you might have. The resources section and knowledge base are full of useful information that will help you get started in no time. |
Newsletter Creation
Editor | 5/5 | The editor is really fast and friendly. It has a lot of blocks that can speed the design process. You can easily preview your newsletter; you can track changes and undo any mistakes you might have made without any problems. There is a massive selection of various blocks that are not available with most providers. |
Campaigns | 5/5 | MailerLite has all the classic features as regular campaigns, A/B testing, auto resend, RSS, autoresponders etc. |
Automation | 3.5/5 | MailerLite allows you to create various workflows based on campaign actions, such as opens, link clicks, group membership etc. You can also use conditions based on custom fields and segments. Standard options for the delay, moving subscribers to/from groups, is also available. It will be enough for most users, but we suggest another alternative if you are looking for more advanced workflows. The building process is also very basic and lacks some simple yet time-saving features like copying/pasting various elements. |
Templates | 4.5/5 | There is a vast selection of templates you can choose from. You need to note that templates are not included in the free plan. Although you will be able to easily create your own, as the editor is intuitive and has many content blocks (as mentioned before). |
Subscriber Management
Lists & Contacts | 5/5 | Managing lists and contacts is easy. You can find everything under the ‘subscribers’ section. It is relatively straightforward to create various segments and groups (which you can also use to trigger automation). |
Segmentation & Personalization | 4/5 | You can personalize your e-mails by group membership or specific field information and then use it to send customized e-mails with different, conditional content (i.e., swap out sections of text or images). But more advanced personalization logic (if/then) is not available. The whole process is not that user-friendly as in some other platforms, which offer a more intuitive way of using ‘tags’. |
Subscription Forms | 5/5 | Form creation is straightforward to use. You can create featured pop-ups, floating bars, slideboxes, half-screen/full-screen subscription forms. It is possible to choose already pre-built pop-up templates. Double opt-in is available. |
Landing Pages | 5/5 | These landing pages can be hosted by MailerLite or on your own custom domain. It is a friendly editor (very similar to newsletter editor) that lets you create landing pages quickly. |
More Technical Factors
Integrations | 4.5/5 | MailerLite can integrate with many platforms like Shopify, WooCommerce, Facebook, WordPress, Stripe, and so much more. Integration with Zapier is also available, which opens a lot of extra integration capabilities. On the other hand, there are other platforms that offer even more integrations. |
Authentication | 5/5 | |
Deliverability | 4.5/5 | We saw satisfying deliverability results as our e-mails landed in the inbox of the most popular providers like Gmail, Yahoo, but we saw some lover rates with Outlook and Apple mail. (You have to consider best practices and a variety of other factors to see good delivery results). |
Dedicated IP | 4.5/5 | It is available for $50/month. This is an advanced feature that isn’t free elsewhere too. |
Spam Testing | 0/5 | It is not possible to test your e-mails before the sending. |
Bounce Management | 5/5 | Like with other providers, after soft bouncing for 3 consecutive times, it will be converted to hard bounce and become inactive. MailerLite automatically transfers subscribers that hard bounce into a ‘Bounced subscribers’ category to not receive future campaigns. |
Storage | 5/5 | Unlimited. |
Team Access | 5/5 | MailerLite has five access options. The last one is custom, which let’s you select exact access options with tick-boxes and give specific access to particular functions. |
OVERALL RATING | 4.5/5 | MailerLite is a very user-friendly e-mail marketing tool. It has enough features to satisfy personal or small business needs. The editor and application, in general, is fast and easy to use. Fair pricing also plays an important role, as not all providers offer a free plan with up to 1000 subscribers. |
Conclusion
MailerLite certainly has a lot to offer as a tool. Selecting the right email marketing solution can significantly impact the success of your marketing campaigns, and therefore the development and growth of your business, so it’s essential to start off on the right foot. MailerLite excels in user experience and simplicity, also has enough features for most small business needs.
If you have fewer than 1,000 subscribers, you can benefit from the free plan option; although there will be limitations, and not all features will be available. Don’t be frightened by their approval process; usually, it doesn’t take too long and ensures you use good email collecting practices. You can try it for free here.
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