Evaluation metrics of different tools
- Lucas H.
- May 10, 2022
- 1 min read
When we are testing and evaluating different tools, we have multiple criteria we look into. You can read and understand more about them here.
Email service provider metrics (ESP's)
Newsletter Creation
Editor | The simplicity and usability of the email canva editing system. The industry standard is Drag & Drop editors where you can easily add various elements i.e. text blocks, images, buttons, code blocks etc. |
Campaigns | The main sending type of a newsletter to your subscribers. We take into account how easy and smooth it is to create an e-mail campaign and send it to your list. |
Automation | Email automation which allows you to create various workflows. You can trigger and send abandoned cart emails, and set up any other automatic actions based on other triggers like clicks, opens etc. You can easily send follow-up emails and tag people. |
Templates | Pre-built newsletter templates to save time. Ability to select the template and make it your own by adding content directly into the design. |
Subscriber Management
Lists & Contacts | The way to manage your subscribers. How easy and comfortable it is to use your lists. |
Segmentation & Personalization | The ability to personalize your newsletters. How simple is it to add personal information? Can you target your subscribers with individual content blocks? |
Subscription Forms | How easy it is to create and manage various pop-ups, inline forms etc. used for user registration. Double opt-in availability. |
Landing Pages | A web page created to offer additional content in order to gather leads. |
More Technical Factors
Integrations | The ability to integrate with most popular platforms and apps. |
Authentication | There are different kinds of authentication types, but we mainly look at SPF and DKIM. |
Deliverability | A metric describing the percentage of emails that reach your contacts' inbox. |
Dedicated IP | Managing your own email authentication and using a custom mail server domain (Dedicated IP Address). |
Spam Testing | Spam testing of your newsletter before sending ensures and increases the chances of it landing in your contacts' inbox. |
Bounce Management | All major email marketing platforms manages this automatically. |
Storage | Storage available for images and other data. Is there a limit to it. |
Team Access | Ability to access account with different permissions. I. e., administrator and other editor rights. |
OVERALL RATING | Summary and overall opinion. The maximum rating can be 5/5. |
Comments